“Groove, Not Guesswork.” — Shoreline Percussion
I’m Priya, founder of Shoreline Percussion. We build ply and stave drum shells and
complete kits for studios and touring drummers. Rhythm is precision; a shell out of round by
a millimeter can ruin a session. Our old workflow depended on one person’s memory and a
lucky calendar.
Where the beat slipped
Press scheduling. Our shell press time collided with finish booth availability; glued shells sat too long, or finish ran ahead of hardware.
Bearing edge drift. Profiles (45°, double‑45°, roundover) weren’t always logged against specific artists’ preferences.
Ship shock. Road cases and pads were an afterthought—arrivals sometimes needed “tuning” that was really repair.
Woodshop Master, in rhythm
Press & booth cadence. The system sequences layups so cure, sand, and booth time never compete. I see exactly how many shells we can start this week.
Edge & snare bed templates. Profiles are locked to SKUs or artists; CNC notes and QA photos attach to each shell.
Kit‑level BOMs. Lugs, hoops, heads, and hardware kits are barcoded. Picking misses dropped to near zero.
Shipping as design. Case specs and packing steps live in the job; what leaves here arrives ready to tune, not repair.
Results that resonate
Lead time down ~25%.
Dealer reorders up ~22%; fewer issues on arrival.
Returns for out‑of‑round or edge issues nearly vanished.
The feel
The shop sounds different now—less frantic clatter, more steady rhythm.
We’re making more drums and spending less time explaining.

